Shareholders Push Back as Trump Targets DEI Initiatives

President Donald Trump has taken aim at diversity, equity and inclusion (DEI) efforts, continuing his campaign against what he calls "woke" corporate culture. But major shareholders are not backing down so easily.

According to The Globe and Mail, Trump’s anti-DEI stance is causing friction with corporate leaders and shareholders who have already faced losses due to social and political turmoil. The pushback against DEI initiatives is not only surprising in its intensity, but also in its source—some of the nation’s most prominent shareholders.

Investors in major corporations, including Berkshire Hathaway, Bristol Myers Squibb, Apple and Coca-Cola, have joined forces in defending DEI efforts. Their stance sends a clear message: these initiatives are more than symbolic—they’re strategic.

Research consistently shows that diverse teams perform better and drive stronger business outcomes. This likely explains why shareholders of these corporate giants continue to back DEI programs: they see them not only as morally sound, but financially prudent.

Still, creating truly inclusive workplaces goes beyond hiring practices. While many companies tout their diversity goals, fewer succeed in embedding those values into their culture. To achieve meaningful change, organizations must invest in ongoing training and development that empowers all employees to thrive.

In the end, shareholders are pragmatic. They want assurance that their support of DEI efforts won’t just feel good—but deliver strong returns. When implemented fairly and effectively, DEI isn’t just the right thing to do—it’s good business.